ColorSource™ is the trademark name for a unique program developed by BASF Corporation. The ColorSource™ concept was developed to provide assistance to BASF distributors who choose to distribute only one paint product, BASF, through their distribution channel. Membership in the BASF ColorSource™ program is by invitation only and membership automatically qualifies that BASF distributor to support programs created specifically for the ColorSource™ program which are not offered to other BASF distributors.

Excellent Service Through Superior Training

BASF requires that all ColorSource™ employees complete rigorous training so that they are ready to handle any questions that might occur. Extensive training in one product line, compared to limited training in multiple lines, has its obvious benefits. ColorSource™ distributors are able to provide a much greater degree of technical support because of BASF's financial commitment to support a Technical Support Specialist (TSS). This benefit allows the ColorSource™ distributor to employ an in-the-field technical support specialist who can assist the collision centers using BASF products. Their expertly trained employees provide their customers with consistent and accurate information, which is crucial as each jobber's success depends upon the success of its customers. Nationally, BASF ColorSource™ distributors are able to provide immediate assistance to collision shops which expect help when it is needed rather than wait for a factory representative.

Comprehensive Products

BASF enjoys a world wide reputation for providing the highest quality products. When it comes to paint performance, the BASF advertising slogan "We don't finish the car. We make the finish better"® says it all. BASF's commitment is to manufacture the highest quality refinish products and tools and develop advanced value-added services. BASF's refinish product line covers the spectrum of all your refinish needs at an affordable price.

Color Information

ColorSource™ distributors offer their customers the most advanced color information available, with access to formulas developed by BASF's global color experts. Color tools such as SmartScan,® SmartTrak,® and COLOR-MAX® provide the latest in cutting-edge color systems management technology. These systems allow greater control of productivity and resource management, color matching capabilities, with frequent updates and minimal software requirements for computer systems.

Business Management

ColorSource™ jobbers are trained in the latest business management techniques. Because of the close relationship that ColorSource™ jobbers maintain with BASF, they are able to act as consultants to their body shop customers and pass on valuable productivity-enhancing concepts.

With these advantages, it's clear to see why more collision repair facilities are choosing to do business with ColorSource™ jobbers -- and why more independent jobbers are joining the ColorSource™ team.

Benefits To Distributors

The ColorSource™ programs also provides financial support in other areas which are designed to facilitate the highest degree of success for their membership. Since ColorSource™ is a partnership with BASF there are strings attached to the financial support. Each BASF ColorSource™ must commit to specific training for their employees. Specifically, each Technical Support Specialist (TSS) must attend a continuing series of BASF technical training courses at the BASF training center in Whitehouse, Ohio. Additionally, the business principal agrees to attend yearly meetings which are designed to keep the membership focused on past performance and focusing on future programs and vision for the collision industry. The BASF ColorSource™ program joins the strength of BASF with the individual entrepreneur abilities of the members which allow unparalleled support of the collision shops they service.